As part of this project, Nova Poshta visited 17 cities across Ukraine, creating festive spaces for children and displaced families. We organized interactive performances and Christmas villages to bring joy, support children's mental health, and give them a moment of happiness away from difficult realities.

Through this initiative, anyone could purchase chocolate online and "suspend" it as a gift for Ukrainian Armed Forces and Territorial Defense fighters. We ensured that all the sweets were promptly delivered to the frontlines — a demonstration of unity and the power of collective action.

"RUN THE WORLD. Lviv Ten" is more than just a race — it's an event that inspires action. BUVETTE proudly supported the marathon for the second time as the official water partner, providing energy, refreshment, and encouragement exactly where it was needed most.

In times when every day of struggle brings us closer to victory, even the smallest act of kindness can warm the heart. Malbi’s "Suspended Chocolate" initiative shows how compassion unites people around a shared goal — supporting our defenders.

On July 8, 2024, Okhmatdyt Children's Hospital — one of the country’s most important medical institutions — was struck during a missile attack. At this tragic moment, Malbi contributed 1,000,000 UAH to support the hospital. We believe that our strength lies in unity.

Ahead of Christmas 2024, the Malbi team joined the celebrations at the Boryspil Inclusive Resource Center to bring a little festive warmth to children. The Millennium flagship store in Boryspil prepared sweet gifts for the young visitors — a small symbol of care, attention, and support.