Jay&Joy is a brand of sweets that brings joy to children — and confidence in quality to parents.

We have combined bright flavours, natural ingredients and play to make every Jay&Joy product enjoyable for both children and adults.

Our sweets are the result of a modern approach, careful attention to ingredients, and a love for detail. At the heart of the brand are Jay and Joy — two charming hedgehogs who turn every purchase into a little adventure: they come to life on the packaging, hide in stickers, coloring pages, and small surprises — making every snack a playful experience.

Jay&Joy is a brand that teaches us to celebrate the simple things, share emotions, and create moments you’ll want to relive again and again.